REENA DAWN FELDMAN

After 18 months of COVID-19, the Canadian Cancer Society & CIBC needed to find a way to beat compassion fatigue and motivate Canadians to participate in the Run for the Cure again.

 

We did this by infusing new meaning into the preexisting 'Never Stop Running' platform and highlighting the strength of those affected by breast cancer. 

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The campaign helped these organizations raise over 9 million dollars for breast cancer research, patient support and education.